Client

Nike

Project

USWNT WC Send Off

Year

2023

In partnership with Nike, we developed an in-stadium mixed reality experience to honor the USA Women’s National Team ahead of the 2023 Women’s World Cup. Utilizing motion capture and 3D character animation, the team's star athletes were reimagined as stylized, toy-like characters for a post-game show. This groundbreaking experience pushed the boundaries of in-stadium Wi-Fi, engaging over 18,000 fans in an unforgettable, interactive display.

Credits

Producer — Jamie Klein
Creative Direction — Matt FaJohn, Austin Mayer
Art Direction — Noah Wilson
Character Design — Wes Eggebrecht
3D Design — Court Noble, Conor Rafferty, Zack Williams, Shawn Astrom
Technical Development — Benjamin Miles
Post/Composite — Conor Rafferty

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